Phase 2 Completion: Opening Doors for New Partnership

This year’s CCC Meeting marks the upcoming Phase 2 closing and at the same time welcoming the new SIPPO Phase 3 implementation in Indonesia. In light of this, SIPPO Indonesia, took this opportunity to present the new Country Strategy for 2026-2029 and its roadmap, as well as the Annual Plan for 2026. Since last year, SIPPO has been working closely with the government, association, exporters and other organizations to assess and identify areas of improvement in export promotion. This has led to a conclusion where SIPPO will concentrate on three pillars Market Intelligence, Marketing and Promotion (Commercial Mission), and Certification and Compliance across three sectors – Technical Wood, Natural Ingredients, and Fish and Seafood in Phase 3. Starting January 2026, SIPPO will adopt a new approach aimed at strengthening the export promotion ecosystem, enabling Business Support Organizations (BSOs) to collaborate effectively with stakeholders and deliver services in these three pillars to SMEs. During its implementation, SIPPO will promote a more inclusive export promotion program, not only for export ready companies but also targeting the export-oriented companies. To support this, SIPPO will broaden its market focus beyond Switzerland and the EU to include regional markets, creating more opportunities for growth and diversification.

“A strong collaboration among stakeholders will be a key in the implementation of the program. BSOs will remain our main partners, but we are also expanding our network with other stakeholders in the market and service providers to support the BSOs” stated by Kamile Janulyte, Deputy Head of SIPPO during the meeting. “We will put BSOs roles as coordinators, and other service providers as the implementor. This is one of the effective strategies that we foresee, to ensure the sustainability of the program” completed by Aris Darujo, Country Representative of SIPPO Indonesia.

In the past year alone, SIPPO has been successfully supported the four BSOs – the Ministry of Trade (MoT), Ministry of Marine Affairs and Fisheries (MMAF), Ministry of Micro, Small, and Medium Enterprises (MoMSME), and Indonesian Essential Oil Councils (DAI) – in achieving some milestones through capacity building activities. First, SIPPO supported the MoMSME in conducting selling mission for spices, cacao, and coconut products to Switzerland and the Netherlands, resulting a total potential transaction up to USD 4,2 million and purchase order of 80 tons white pepper worth USD 798.400. Second, European shrimp market intelligence report with MMAF which used as a policy development baseline. Third, virtual buyer mission for 16 high qualified essential oil suppliers with DAI in collaboration with Promise II Impact project. Fourth, workshop on sourcing of outdoor furniture companies with MoT, which successfully curated seven top companies to join commercial mission next year. However, beyond these numbers, SIPPO sees a notable leadership from all BSOs for each of the activities and successful knowledge transfer throughout the process.

One common thread discussed and identified during the discussion is the need of optimization of Indonesia-EFTA Comprehensive Economic Partnership Agreement (IE-CEPA). Currently, the IE-CEPA is still underutilized due to limited socialization of this agreement. “It is good to hear that all BSOs are aiming to increase the utilization of EFTA CEPA. It is one of our priorities to raise the awareness of more stakeholders on the existing EFTA CEPA and to increase the export to Switzerland and EFTA countries. Since sustainability and traceability have also been an important requirement from the buyers in Swiss and EU markets, I would like to see more collaboration in this matter”, mentioned by Violette Ruppanner, Head of SECO Indonesia.

In addition, some potential collaboration and synergies were also identified for the coming year between BSOs in collaboration with Promise II Impact ILO and GQSP UNIDO. This includes collaboration in foreign commercial missions for essential oils, processed seaweed, and outdoor furniture, synergies in market intelligence activities – including the integration of consumer behaviour analysis, and synergies in the development of certification and compliance platform including sharing session on traceability or ERP system.