Who we are

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation.

SIPPO aims to better integrate developing and emerging countries into world trade. While export companies in SIPPO countries may have good products to offer to importers in foreign markets, they struggle finding ways to reach out to potential buyers. Likewise, there are importers in target markets looking for suppliers with great products but sourcing them abroad is a challenging and time consuming task.

Thus, SIPPO’s focus is to support this «last mile» of the supply chain, where exporters and importers find together. Business Support Organisations (BSOs) are the point of contact to bridge this «last mile» and to facilitate market access and exports to Switzerland, the EU, and regional markets.

Thus, SIPPO exclusively supports BSOs in SIPPO countries (public or private organisations like trade promotion organisations, export promotion boards, sector associations, chambers of commerce, etc.) in improving their service portfolio towards export-ready companies in their countries.

Through competent local SIPPO teams and in collaboration with a network of international and national experts, the SIPPO programme enhances the performance of the selected BSOs in two areas:


1. Improving BSO’s trade promotion activities through capacity development in market research, trade fair participation, selling missions, buyer missions and study tours.

2. Supporting BSOs in their organisational development, strategic planning and positioning, project cycle management, knowledge sharing and continuous learning.

SIPPO is active in 11 partner countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO has been implemented by Swisscontact since 2017 in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation and is now in its Phase 2 (2021-2025).

About us

The situation in Serbia

Taking into consideration Serbia’s export potential, geographic position and foreign trade partners, it is no wonder that export activities are of great significance for the Serbian business and the economy. Free trade agreements with the countries of EU, CEFTA, EFTA, as well as other countries, such as Turkey, Russia and the USA, have created an opportunities for Serbian exporters to enter new markets and increase their export potential.

Since increased export has a direct impact on incomes and social development, SIPPO would like to contribute to the creation of new jobs, the improvement of safety with regard to jobs, and the overall economic growth in Serbia.


Numerous opportunities for your BSO and your company’s products

In Serbia, SIPPO supports and enables export to new markets for companies and organisations that are active in the following sectors:

Natural Ingredients

Natural Ingredients

Serbia is famous for being rich in its raw-materials base, but also for products of excellent quality in this sector. Customers worldwide demand quality. Serbian companies have the potential to adress this demand, and with products such as...

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Value added Textiles

Value added Textiles

The manufacture of textile and clothes has been one of the main Serbian export industries for many years.  Besides the long and rich tradition, export potential in this sector is accompanied by the ability to foster good relations with cus...

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Technical Wood

Technical Wood

The wood industry is one of the most attractive industries in Serbia. Apart from its long and rich tradition, Serbian wood is recognised in EU markets as being of a very high quality. Customers from foreigner markets are familiar with “mad...

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Our Team – Your Contact

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