Serbia is famous for being rich in its raw-materials base, but also for products of excellent quality in this sector. Customers worldwide demand quality. Serbian companies have the potential to adress this demand, and with products such as wild mushrooms, medicinal herbs (e.g. chamomile and pepermint) and frozen forest fruits, Serbia has already taken a position in the markets of Switzerland, Germany, Austria, Italy, Slovenia, and others. Through its numerous activities and services, the SIPPO programme supports further development and potential of the sector, and enables entry into new markets.