The wood industry is one of the most attractive industries in Serbia. Apart from its long and rich tradition, Serbian wood is recognised in EU markets as being of a very high quality. Customers from foreigner markets are familiar with “made in Serbia” wood products. Products from the technical wood sector, such as wood plates, joinery, parquets and floors are very much in demand, and Serbian companies have the potential to address this demand. In cooperation with relevant companies and export supporting organisations, the SIPPO programme supports the growth of export in this sector.