Webinar: How to Meet German Fruit Buyers Requirements on Sustainability and Market Trends?

This is a must-attend event for producers and exporters of frozen, dried, or hot-processed fruits—whether conventional or organic—who want to gain critical insights into German market trends and understand the sustainability requirements that define German buyer expectations today.
In this webinar, you`ll discover:
- Insightful Market Analysis: Discover the latest trends in the German fruit market;
- Sustainability & Organic Demand: Understand the growing emphasis on sustainable and organic products;
- Market Entry Strategies: Learn proven routes to market and tips on building relationships with German buyers;
- Sustainability-Readiness: Get actionable advice on aligning with sustainability requirements to enhance your competitiveness.
We’re excited to introduce an outstanding lineup of key speakers who bring valuable expertise and insights on sustainable export. Their knowledge will provide you with actionable strategies and a deeper understanding of what it takes to succeed in the German fruit market.

Shira Damia Putrinda, Lead Sustainability and Digitalisation, Swiss Import Promotion Programme (SIPPO)

Frédérine Derlot, Programme Officer Market linkages, International Trade Center (ITC)

Aleksandar Bogunović, Secretary, Association of Crop Farming and Food Industry, Chamber of Commerce and Industry of Serbia

Biljana Glišić, Enterprise Europe Network (EEN) Serbia, CCIS

Nicole Guenther, Managing Director, Green Seed Germany/Austria/Switzerland

Simon Waring, Managing Director, Green Seed

Moderator: Dušanka Kalezić, Advisor to the President, Chamber of Commerce and Industry of Serbia

Organized by the Swiss Import Promotion Programme (SIPPO) and the Chamber of Commerce and Industry of Serbia (CCIS), this webinar is part of the “Sustainable Export” initiative aimed at enhancing the global competitiveness of Serbian export-ready SMEs. We are proud to collaborate with the International Trade Centre (ITC) and European Enterprise Network (EEN) to bring you this valuable opportunity.